FITA was established in 2012 with a spirit to encourage smaller manufacturers in the tobacco industry in Southern Africa to collaborate in respect of industry, regulatory and legislative matters which are common to all and which, individually, there is little hope of making any significant difference.
Small manufacturers in Southern Africa are not afforded the same opportunities, rights of appearance and opportunities to make industry representations as large industry players.
FITA prides itself on transparency, fair representation of all members, promotion of fair trade and prohibition of anti-competitive practices, such as price fixing!